Search Engine Optimization

Good search engine optimization is key to getting your website indexed properly with a good ranking. You may find it surprising, but there are a few small things you can do to really boost the rank of your site. Below we've outlined some key strategies to get you started.

Meta Tags
In the past this is one of the most important things that you needed to add to your site if you wanted any chance of getting a good ranking. Some search engines still use these to determine how your site is displayed in the search results. The most important of the meta tags are the title, description, and keyword tags.

• Title Tag: This should be no more than 60 characters in length. Somewhere within the title text you should have the primary keyword that you are targeting as a description for your site.
• Description Tag: This tag should be no more than 150 characters in length. It should be rich with the keywords that you are targeting and contain a well-written general description of your site.
• Keyword Tag: This tag should be no more than 874 characters in length and not repeat the same word more than 3 times. The keywords should be separated with commas. Include common misspellings of keywords. Never use keywords that do not fit with your site, search engines will consider this spam and ban you. Instead of using individual keywords try instead to use keyphrases. Try to think of phrases that people will actually search for.
  
  Example:

  Instead Of Using:
  web, design, tutorial, webmaster, tools, resources

  Use:
  web design tutorial, webmaster resources, webmaster tools

  Be sure to check out our easy-to-use online meta tag generator for help creating your meta tags. Click Here.

• Other Tags: There are a variety of other tags that you can use on your site. The only other one that I recommend is the robots tag. This tells the robots indexing your site to index your pages and follow your links. The format for this tag is: <meta name="robots" content="INDEX, FOLLOW">

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