Search Engine Optimization

Keyword Density
Keyword density is one factor with which many search engines rank your site. They index your entire page and then look at how frequently keywords appear. There is a fine line to be drawn when putting the keywords on your site. You want to put enough keywords on your site, but don't want to simply just list them as many search engines will consider this spamming and ban you. Do not write text on the same color background to try to increase density without your viewers being able to see it. This is blatant spamming and you will not be indexed and probably blacklisted.

Link Popularity
It has been a recent trend for search engines to rate your site based primarily on its link popularity. Link popularity is basically how many different sites contain links to you. I really recommend that you write other websites that cover similar topics as yours and ask for a reciprocal link exchange or possibly even start a special section on your site for these type of links. Google's Pagerank is a statistic that is derived primarily from your page rank. It takes into account both your incoming and outgoing links. In addition it is much more important to get few links from other sites with high page ranks than many with low page ranks. Keep in mind that it is very difficult and takes a lot of hard work to get a good page rank. Also be very weary when trying to 'trick' search engines. This is a very easy way to get banned for life!

Site Map
While often overlooked, having a site map on your site can really help to get your entire site indexed. Your goal is to get the search engine spider to your site map page. Since the site map is essentially a simple list of links, the spider can easily find and follow them, thus, indexing your entire site. Make sure the site map link is easy for the spider to find!

Robots.txt
This is a simple text file placed within the root directory of your website that spiders first look for prior to indexing your site. It basically tells them what to index and what not to index. Click here for a sample of a robots.txt file allowing the engine to index all pages.

Alt Tag
All of your images should have alt tags. This will help search engine spiders find images that are links and follow them. In addition, if you put a short description in the alt tag you can use them to help beef up your keyword density.

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