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What
is your name and position at PrimaryAds?
Ken Harlan, President
How long has PrimaryAds
been online?
PrimaryAds has been online since November 2003. However, since 1998,
PrimaryAds’s
owners have operated multiple websites that were significant affiliates
of other CPA networks.
What makes PrimaryAds
different than other Affiliate networks?
Since PrimaryAds’s management team has a long history on the
affiliate side, it has built the network from an affiliate’s
point of view. In other words, we offer personal service, reliable
payments, high EPC campaigns,
experienced support, and quick responses.
Is there a minimum
traffic level needed to join the PrimaryAds network?
PrimaryAds prefers that new affiliates have at least 3,000 unique
page views per month, but will consider smaller niche sites.
What
benefits are there to the CPA (Cost Per Action) model that PrimaryAds
uses as opposed to other models (per impression/per click)?
PrimaryAds’s campaigns are mostly Cost Per Lead. As a result,
Cost Per Lead campaign payouts are typically higher than any other
form of advertising.
Further, prior to releasing any campaigns to the network, the campaigns
are tested thoroughly to ensure high conversion rates. Since testing
occurs before
a campaign is released, the EPC’s on the network are better
than other types of models.
What kind of advertisers
and publishers does PrimaryAds seek out?
PrimaryAds seeks a diverse group of advertisers and publishers
and is not focused on a specific niche.
What are some
of your best converting programs (please quote specific conversion
rates, EPC,
CTR, etc)?
As of January 6,
2003:
- TrimLife-free weight
loss trial plus free massager, Payout is $10/lead, EPC is $0.40
- Cooking
Club-free trial membership plus free multipurpose grater,
Payout is $1.00/lead, EPC is $0.32
- Home Business Success
Model, Payout is $1.25/lead, EPC is $0.29
Is there any other
information that you would like to tell potential affiliates about
your network?
As a new affiliate, affiliates are assigned an affiliate
manager, who will help select the best campaigns
for their site and ensure
that
they have
required banner sizes and text creatives.
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